Global Marketing

Our exclusive relationships were developed to showcase unique properties from the Sotheby's International Realty® brand's 950 offices in 69 countries and territories through media-rich advertising units that offer an immersive experience and position the brand in front of a relevant audience of consumers worldwide. Several relationships feature elements that are exclusive to the Sotheby's International Realty brand.

 

Our brand blends exclusivity, dominance, and trail-blazing technology with a strategic focus on mobile to reach The New York Times’ global audience. Since 1851, The New York Times has been dedicated to providing exceptional depth of news and information on important local, national, and global issues. Having won more Pulitzer Prizes than any other paper, the Times has consistently set the bar that leading news brands aspire to. With nytimes.com serving 700 million pages per month, they have successfully brought the same quality standards to the digital world.

 

 

As the leading voice for modern design, architecture, and interiors, Dwell.com reaches an affluent, sophisticated, and design-savvy audience. Reaching over 27 million monthly users, Dwell has been a modern design icon for the past 15 years. As Dwell’s exclusive real estate partner, the Sotheby’s International Realty brand leverages Dwell’s audience of architects, designers, and enthusiasts to showcase modern properties worldwide.

 

 

The international design authority and global destination for the best in architecture, Architectural Digest has been in print since 1920. It serves a discerning audience of architects, interior designers, and affluent design enthusiasts. Through print, digital, social media, and events, AD provides an exclusive view into the world’s most beautiful homes.

 

 

A premier luxury lifestyle resource since 1977, the Asia Tatler Franchise includes 14 focused print editions and a growing digital presence. Our brand is the exclusive online real estate channel partner for hongkongtatler.com and shangliutatler.com.

 

 

Sotheby’s International Realty partnered with The Financial Times to create “Distinctive Living,” a custom content series that connects with an ultra-high-net-worth audience. This editorial series features stunning photography, video, and original reporting in a modern digital format.

 

 

 

As business leaders turn to Sotheby’s International Realty as the voice of luxury real estate, they also look to Bloomberg for unparalleled global business and cultural coverage. Bloomberg’s vast media network spans 72 countries and reaches an influential audience of high-net-worth individuals.

 

 

Mansion Global is a standalone luxury real estate platform connecting wealthy global buyers with extraordinary properties. With curated content, data, and news, it empowers luxury buyers to make informed decisions.

 

 

Our partnership with The Wall Street Journal allows Sotheby’s International Realty to reach the global business elite. Published by Dow Jones, The Journal has 12 editions in nine languages and engages 3.6 million global readers across platforms.

 

 

Over one million visitors reached sothebysrealty.com through Google search advertising campaigns, including translated campaigns across multiple international markets.

 

 

The Sotheby’s International Realty YouTube channel provides limitless exposure for luxury properties worldwide. With four billion daily views, YouTube offers unmatched reach to connect global buyers and sellers.